Trademark strategy and portfolio coordination
Clearance, filing, renewal, use, coexistence, licensing and enforcement through authorised agents.
PROTECT AND COMMERCIALISE IDEAS
Intellectual Property, Media & Brand Protection
Protect the brands, content, technology, know-how and reputation that differentiate the enterprise.
10 defined capabilitiesTailor-made scopeEcosystem-connectedJurisdiction-aware
PRACTICE OVERVIEW
Legal advice designed around the operating objective.
Intellectual property is not only a registration exercise. It must be owned, licensed, controlled, defended and translated into commercial value across employees, contractors, partners, platforms and markets.
Our first step is to identify the client, jurisdiction, professional authority, urgency and desired outcome. We then build a proportionate team and matter plan. Where local admission or specialist representation is required, delivery is coordinated with appropriately authorised counsel.
COMPLETE SERVICE SCOPE
Search all services →10 capabilities within this practice.
Copyright and content rights
Ownership, permissions, assignments, licensing, attribution, digital use and infringement response.
Patent and industrial-design coordination
Invention capture, specialist-agent instruction, filing strategy, ownership and commercialisation support.
Trade secrets and confidentiality
Information classification, NDAs, access controls, employee duties and incident response.
IP licensing, franchising and commercialisation
Territory, field, royalties, quality, audit, improvements, sublicensing and termination.
Brand protection and anti-counterfeit strategy
Monitoring, marketplace, customs, evidence, takedown and enforcement coordination.
Media, advertising and communications law
Campaign claims, endorsements, permissions, defamation, promotions and publication review.
Domain names, websites and digital content
Ownership, terms, content rights, takedowns, impersonation and online-brand control.
IP due diligence and transaction support
Portfolio ownership, licences, encumbrances, disputes, gaps and transaction protections.
Employee, contractor and joint-development IP
Invention assignment, work product, background IP, improvements, confidentiality and exit obligations.
TYPICAL MATTERS
Where this practice creates value.
Enterprise and product brand protection
Technology and content ownership
Licensing and commercialisation programmes
Anti-counterfeit and online enforcement
IP due diligence for transactions
Employee and contractor invention frameworks
WORK PRODUCT AND IMPLEMENTATION
What a controlled legal workstream can produce.
Legal position and decision paper
The issue, applicable framework, assumptions, options, exposure, recommendation and required decisions.
Transaction or document package
Contracts, policies, submissions, resolutions, notices, terms, schedules or settlement documentation.
Risk, obligation and action register
Clear owners, deadlines, evidence, approvals, dependencies and escalation points.
Negotiation or stakeholder plan
Objectives, authority, fallback positions, communications, records and settlement parameters.
Implementation support
Filings, signature, workflows, training, supplier or workforce controls, ERP integration and monitoring.
Matter reporting and closure
Status, decisions, costs, outcome, residual risk, lessons and next actions.
CONNECTED BESONG CAPABILITY
Legal work supported by enterprise context.
Related BESONG entities are involved only when useful, professionally appropriate, disclosed and authorised. Legal independence, confidentiality and the client’s interests remain controlling.
BESONG Digital
Integrated when the matter requires related operational, financial, technology or implementation capability.
Identic Core AI
Integrated when the matter requires related operational, financial, technology or implementation capability.
BESONG Consulting
Integrated when the matter requires related operational, financial, technology or implementation capability.
BESONG ERP
Integrated when the matter requires related operational, financial, technology or implementation capability.
START THE MATTER
Discuss IP, Media & BrandBring us the objective, issue or risk.
We will map the practice, jurisdiction, team, conflicts, scope and immediate next steps before an engagement begins.